The Definitive Benchmark for Property Management

2026 PM Trends Report

Helping property managers understand the people they serve and the market forces shaping our industry.

PM Trends Report 2026 cover

Small landlords have changed. The industry built to serve them is next.

Millennials and Gen X now make up 72% of small landlords, bringing new expectations for technology, service and professional management. The 2026 PM Trends Report combines a national survey of 500 small landlords with industry data to reveal how AI adoption and evolving owner expectations are reshaping property management. Four findings define the landscape:

Single Unit Landlord

86%

have no intent to buy more

Hire PMs for stress relief, not ROI. A fundamentally different client.

Tenant Priority

92%

would sacrifice cashflow for better tenant experience

Landlords are thinking like operators, not investors.

AI Search

75%

plan to use AI to find their next PM

Your next client may ask ChatGPT about you first.

AI Ready

74%

comfortable with AI handling PM tasks

Professional management is the new default for 1-10 unit owners.

500 Small Landlords Surveyed
Fielded Dec 2025
±6.1% Margin of Error
Conducted by Harris Poll
Explore the 2026 Report
Two people reviewing paperwork 01

Identity

Who Are America's Small Landlords?

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Prospective renters touring a property 02

Intent

What Landlords Want From Property Managers

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Floor plans and material swatches 03

Actions

How Landlords Operate, Spend, and Decide

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Signing a contract 04

The Deal

Money, Trust, and What Landlords Will Pay

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Inspector examining a property 05

Risk & Reality

Insurance, Regulation, and Market Headwinds

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Reviewing data in front of a house 06

Synthesis

What It All Means and What to Do Next

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Events & Webinars
Jordan and Peter speaking on stage

Catch Us Live Next At...

MX Maintenance Summit 2026

September 15–17, 2026 · Rapid City, SD

Jordan and Peter are speaking: Maintenance Through the Investor Lens — Insights from PM Trends 2026. What owners actually want when maintenance issues arise, straight from the data.

About the Authors
Peter Lohmann headshot

Peter Lohmann

CEO | RL Property Management

One of the most recognized voices in property management. Peter applies a systems-thinking lens to running RL Property Management (740+ units) and shares what's working through his twice-weekly newsletter and podcast.

  • Co-founder of Crane, an exclusive community for PM owners & operators
  • 20,000+ newsletter subscribers with 60–75% open rates (5–8x industry average)
  • 100+ podcast episodes across 5 seasons
  • Creator of the annual M&A Report and Largest PM Companies List
Jordan Muela headshot

Jordan Muela

Chairman | LeadSimple

One of the most connected operators in property management. Jordan has spent nearly two decades building software, coaching, and benchmarking businesses that help PM entrepreneurs improve operations, profitability, and growth.

  • Co-founder of ProfitCoach, the industry's financial benchmarking platform
  • Host of the Profitable Property Management Podcast and founder of PM Grow Summit
  • Co-created the industry's first standardized PM accounting framework, now a NARPM standard
  • NARPM conference speaker and industry voice
Thank You to Our 2026 Sponsors
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